Welcome to the PledgeManager for Love Formula!
If you missed our campaign, don't dismay! Just choose an option below.

Love Formula is a card drafting game for 2 to 4 players in which you attempt to create the perfect date for your favorite couples, while sabotaging the efforts of your opponents to do the same! Players earn victory points by preparing a uniquely suited date for their couple, but they can lose points when catastrophe strikes! The player with the most victory points wins!

Japanime Games is working with Gwin Games to create amazing products and rewards for our incredible backers. There are a few important reason we need your help in funding Love Formula:

- New mechanics and playable promos in several stretch goals! We want to give you MORE than what was available in the print and play version of Love Formula. Creator Dylan Gwin has been working hard on designing new mechanics for Love Formula and we need your help to fund the art!

- 60+ pieces of spectacular art! You'll notice in our How to Play Video and the print and play that most cards are missing art! We need your help in order to fund over sixty pieces of new art to complete and publish Love Formula! 

- Because we are creating so many new and amazing art peices, backers also have the opportunity to create unique cards based on their own romantic experiences by backing one of the top tier Pledge Levels! Their personalized cards can either become part of the game or special one-of-a-kind pieces to add to their customized Love Formula collection!

*Learn more about the customized card options in the Pledge Levels section below! 

Experiencing some déjà vu? Love Formula has been on Kickstarter before, and we truly believe that this game has amazing potential! Japanime Games and Gwin Games have worked very hard to make Love Formula even better for this campaign and we feel confident that our fans will fall in love with its fun mechanics, relatable obstacles, and adorable art! 



There are two phases of the game – the draft phase and the play phase. During the draft phase, players will strategically choose which cards they want to be part of their hand while their opponents do the same. During the play phase, players use cards from their hand to organize the perfect dates for their couples and sabotage their opponents! 

Play alternates between the two phases, with the draft phase occurring first. Once each phase has been played twice, the game ends. The player who has the most victory points from creating the best dates wins the game!

For all the details on how to play, check out this video: 












Happily Ever After: Your customized card will become an official card included in every copy of Love Formula. To choose what card you would like to customize- Download the print and play version of Love Formula and take a look at the cards that are available below. Choose three cards you would like and immediately send your choices, in order of importance, to We will assign 1 customized card to you, on a first come, first served basis. We will do our very best to make sure everyone gets one of their chosen cards, but these pledge levels are limited, so act fast!

Available Options: 

· Couple (Doki Doki Wild Card) 

· Preparation - Item Wildcard 

· Preparation - Event Wildcard 

· Preparation - Location Wildcard 

· Obstacle - Love Rival (1 gone, 1 more available!) 

· Reaction (3 available) · Action (3 available)

· Obstacle - Plot Twist BOTH GONE!

· Couple (using 3 preparations of your choice) GONE!

Will I have a say in game mechanics for my custom card? We guarantee that your card will resemble your likeness or reference photo. Final card mechanic design will be made by the designer, but he will do his very best to accommodate your suggestions. If you have an idea in mind, let him know at after the campaign has ended! 

Soulmates: Your customized card will be a special card made just for you and your collection. Download the print and play version of Love Formula and take a look at the cards. Choose one card that you would like to customize based on your own romantic relationship or experience. We will ask you to send your choice to the designer along with a reference photo at the end of the campaign. As long as it is feasible (subject to the designer's final approval) we will make a customized version of your card of choice!

If you choose a Couples Card, we will do our very best to have your cards complete in time for Valentine's Day 2018, so you can surprise your sweeties with your custom card (game will ship later). You will receive five copies of your unique card in your final reward package. We can have all five signed by the artist and designer Dylan Gwin, if you choose. 













More about the super nifty Round Counter: it will be included in every copy of Love Formula! The game alternates between the draft phase and play phase; during the play phase there are 10 rounds of play before moving on to the second draft phase. This nifty counter will help players keep track!

Heart Tokens can be used as various counters and reminders for cards like Long Distance and Bullying!

Don't worry, there are more stretch goals coming soon!

Want to know exactly where we are at in our production process? Check out the Production Schedule at any time for details about what we are working on and how far we have gotten during each phase of production! The Production Schedule Graphic will be updated regularly on the Campaign Homepage until funding is complete, and then in the Updates section and on after funding is over.


We are pleased to offer Canada and EU friendly shipping! Your shipping will automatically calculate for you when you pledge. When finalizing your pledge on Kickstarter be sure to check if any of your add-ons require extra shipping. 




After the campaign has ended, you will be sent an invite to complete a survey and tell us how you want your pledged funds applied. For instance, if you pledged $100, $40 for the First Date pledge level and $60 in add-ons, you would specify which add-ons during that time.

Part of making Love Formula a crowdfunded project is our passion for involving our fans and community in our games. We are always listening and we want to bring you the products you desire in your deep dark little hearts. So please involve your friends and community, the more funding we receive the more cool stuff we are able to make part of the game and this campaign!






Japanime Games is dedicated to bringing you the finest games from Japan and beyond! It's our goal to import and translate the best games from Asia to bring those great games to a wider audience. Our games feature some of the finest art that can be found along with engaging gameplay and quality components. We are committed to great customer service and have hundreds of thousands of happy customers. For more information about Japanime Games, see

Dylan Gwin of Gwin Games is an independent game designer whose mission is to create intriguing games with relatable themes, strategic thinking and a dash of humor. Visit for more information.



Available Rewards:

$25USD + Shipping

Holding Hands

  • Love Formula
  • Promo pack including all stretch goals

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